Accuracy & Verification
We aim to publish information that is accurate, relevant and properly verified. We make reasonable efforts to confirm important facts before publication, particularly names, dates, figures, quotes and claims that could materially affect a person or organisation.
Sources & Attribution
We identify and attribute sources where appropriate. When information comes from artists, publicists, labels, organisations, interviews, social media or other publications, we aim to make its origin clear to our readers.
Editorial Independence
Editorial decisions are separate from advertising, partnerships and commercial relationships. Advertisers and other commercial partners do not determine what Doba KE publishes or how editorial coverage is presented.
Context & Fairness
We strive to present information in its proper context and avoid deliberately misleading framing. When covering people, artists, organisations or controversies, we aim to represent relevant perspectives fairly and distinguish reporting from opinion or commentary.
Originality
We value original reporting, writing and editorial work. When we use information, quotations, images or other material from third parties, we seek to provide appropriate attribution and respect applicable copyright and usage rights.
AI & Editorial Tools
We may use technology, including artificial intelligence and other digital tools, to assist with research, organisation, editing or other parts of our workflow. Editorial responsibility remains with Doba KE, and published material is reviewed according to the nature and importance of the content.
Conflicts of Interest
We seek to avoid conflicts that could compromise editorial independence. Where a relevant relationship or potential conflict could materially affect a story or editorial decision, we aim to address it appropriately.
Corrections & Accountability
We acknowledge that mistakes can happen. When we identify a significant factual error, we aim to correct it promptly and transparently. Our approach to corrections is outlined in our Corrections Policy.
These principles are intended to guide Doba KE's editorial work as the publication grows. They may be updated as our editorial processes and responsibilities evolve.